It has been some time since my last writing.  October, WOW.  So much has happened since then and lots to share.  Happy Holidays, Merry Christmas and Happy New Year.  Are your thoughts positive and embracing for a optimistic 2009. 

Through an invitation a few days ago I joined Facebook.com.  An endless networking opportunity to find friends, collegues, and family, current and those not seen in some time.  I’ve uncovered 48 friends in 48 hours. Growing every minute. 

Join me and a host of many         Renee Ferrera's Facebook profile

Empowering strength and fun,

Renee Ferrera,

Team Leader

Keller Williams Realty

Westbank Market Center

Gary Keller to SHIFT into NAR on Nov. 8

The nations best sellers to learn from the newest best seller  

Gary Keller, who authored the real estate industry’s latest ground-breaking book,   SHIFT: How Top Real Estate Agents Tackle Tough Times, will lead a breakout session on the book at 9 a.m., Saturday, Nov. 8 at the upcoming National Association of REALTORS® Conference and Expo in Orlando, Fla.

SHIFT explores 12 proven strategies for achieving success in any real estate market including:

  • Master the Market of the Moment: Short Sales, Foreclosures and REOs
  • Create Urgency: Overcoming Buyer Reluctance
  • Re-margin Your Business: Expense Management
  • Find the Motivated: Effective Lead Generation
  • Expand the Options: Creative Financing

Keller, who also authored the nationally best-selling book, The Millionaire Real Estate Agent, will outline the 12 tactics that all real estate agents must implement NOW to thrive in today’s real estate market.

Gary Keller

 “If you could do one thing to change your business what would it be?” Gary Keller, asked the company’s top producers during Masterminds last week. Key among the pointers to emerge:

  • Make sure you have the right person running your business.
  • Accountability keeps your focus. You know what you need to do, but do you have someone putting it in your face daily to keep you focused?
  • Always review your business in 90-day increments.
  • Find the profit. Keep your foot on the pedal at all times, but don’t settle for anything less than being in the black. If you’re not there yet, stay focused on the things that will get you there.
  • Find your “Criteria for Change.” The market is always shifting, so always analyze what is or isn’t working for you and realize what you need to change.

Keller’s parting words: “Continue to be the business people that I know you are.” The Shift

The next Mastermind is October 7th & 8th in Austin.  Look for great stuff on MEGA Camp and “The Shift” 

  A little over a year ago I discovered something for myself.  If I am going to teach and consult with others I need to do that for myself as well.  The biggest Aha I had in 2007 was I learned to motivate myself through reading a variety of business, inspirational and personal literature.  I have been asked (many times) to provide a reading list…so we will call it “Renee’s Recommended Reads”. 

  • Reading Guy 
    • **QBQ - Question Behind the Question (On personal accountability), John Miller
    • **212° The Extra Degree, (on increased effort) Sam Parker & Mac Anderson
    • What Got You Here Won’t Get You There, (the next level of success)Marshall Goldsmith
    • The Power of Charm, (building rapport) Brian Tracy & Ron Arden
    • Eat that Frog, (overcoming procrastinating) Brian Tracy
    • **The Dip, (punching through to the next level) Seth Godin 
    • The 21 Indispensable Qualities of a Leader, (the obvious) John Maxwell
  • And most importantly, The Millionaire Real Estate Agent, (systems and models for {any} business) Gary Keller, Dave Jenks and Jay Papasan.

My current read is “Dream Manager” by Mathew Kelly.  By helping others fulfill their dreams they can and will help you achieve yours.  I already have others on my hit list. 

All of these books have been recommended by others who aspire to learn for themselves (i.e. Gary Keller, others in Leadership, mentors) and move their lives to the next level.  I have also learned what I have been missing by not reading more.  I’ve read a lot: newspapers of all kinds, articles, professional publications, class material, but never learned more for myself. 

Learn from others, be learning-based for life, and learn for yourself…..Be the best you-you can be…

The journey continues,

MEGA CAMP HEADER

With challenge comes opportunity; defining moments for you as a professional and person.  “Tough times are essential for top people to get ahead”. A solution is MEGA CAMP.

shift imageAre you positioned to power through the shift?  A shift is an opportunity to either get ahead or be left behind - where do you want to be?  Do your skills match the current environment?  Are you thinking about Internet Lead Generation, Bulletproofing your transaction, Creating buyer urgency?  MEGA Camp 2008  in Austin where the best of the best come together to meet, learn and grow.  Join Gary Keller as he teaches his 12 Tactics for Tough Times, from his new book SHIFT”, at Mega Camp in August.  I am excited to see what Gary will be teaching and want to give you a sneak preview.

  •  
    • Find the Motivated
    • Master the Market of the Moment
    • Bulletproof the Transaction
    • Mastermind with other top agents

 The greatest Keller Williams advantage is learning from high-minded success stories of practices that empower.  Discover the newest tools and answers to your business challenges, rejuvenate yourself.  Time tends to reward effort and resilience.  To be a part of this high-energy event click here.

Make it a Magical Day!

TOP STORY: Announcing SHIFT: How Top Real Estate Agents Tackle Tough Times

Gary Keller’s new tactical guide for success in a shifted market

Exclusive pre-sales begin Wed., June 25

SHIFTS happen! The question is, what are you going to do about it? When markets shift, your strategies have to shift along with them. Those who change their thinking, focus, and actions, are the ones who get results — and get ahead of the competition.

Gary Keller, co-founder and chairman of Keller Williams Realty has emphasized for the past several months that the current market conditions represent a huge opportunity for Keller Williams agents. Speaking from experience, he’s pointed out that the tactics that jump-start a real estate business during tough times will power it forward with significant gains in market share when the real estate industry rebounds.

SHIFT: How Top Real Estate Agents Tackle Tough Times comes from the writing team that brought you The Millionaire Real Estate Agent and The Millionaire Real Estate Investor. Slated for release at Mega Camp on Aug. 25, 2008, SHIFT explores proven strategies for achieving success in any real estate market.

Visit www.millionairesystems.com/shift to learn more.
or email mrenee@kw.com and SAVE 45 percent on the cover price!

Make it a positive shift!

Renee Ferrera, Team Leader

mrenee@kw.com

504-207-0283

Last week’s sales meeting opened with a Memorial Prayer for Peace in honor of the service men and women who fight and protect America’s liberties.  Give thanks to our military.

A common motivational phrase “Think of the Possibilities”.  This was the basis of our MREA Live discussion accompanied with think action and without fear, pgs 81-86 of the Millionaire Real Estate Agent Bestseller.  The central discussion was from page 82, What are the 3 stages of possibility thinking that people can either get stuck in or go through: 1) Nothing is possible, 2) Something is possible, and 3) Anything is possible.  Those who think nothing will happen typically take no action, thus the result of what they thought.  For most, something is possible because they believe in the power of possibility, but not enough action, and Big things happen, Why? if you want it bad enough make it happen. Anything is possible if you put your mind to it and take appropriate action.  “Act as though it were impossible to fail”, pg83, and build your career on with such an approach. Possibility + Action = Probability.

We also broke down the Economic Formula on pg 131.  Start from the bottom up, turn multiply into division and find out how many seller vs buyer appts you need to hit your goals.  Use a basic 30% for Expenses, plug in your average commission and average sales price.  Your conversion rate is if you talk to 4 people and do business with 3, that is 75%.   Focus on the numbers you must hit, appointments, and your conversion rate.  This success formula works for any sales position.  ” Know Your Numbers”

Make a GREAT day happen,

Renee

QBQOne strong push I gave myself in 2007 for personal growth was to focus on my reading library.  Among my new reads: QBQ! The Question Behind the Question by Author, John G Miller.  A book on practicing personal accountability at work and in life.  “What to really ask yourself to eliminate blame, complaining and procrastination”.  We all get caught up from time to time of challenging situations and becoming a victim to ourselves.  Here is a Quick Note from QBQ - Breaking the Ties That Bind, by John G. Miller. 

Note: On Thursday, May 29th, join John Miller and Dave Ramsey as they explore the principles of “Personal Accountability and the QBQ!”on The Dave Ramsey Show radio program (www.daveramsey.com) at 3:30 pm eastern time.

Our recent QuickNote was about personal finance. In response, we received many wonderful notes, but this one from Denise really caught my eye:

John, because of Dave Ramsey’s teachings, we kept our car until it reached 261,000 miles. I was putting three quarts of oil in it each week! But finally, it needed a new transmission and an engine, so we paid cash for a newer one—small, foreign, and a bit funny looking. Our family laughed hysterically when they saw it! But again, we paid cash for it and the gas mileage is amazing. In the past, my family’s views would have mattered a lot to me, but I have divorced myself from their opinions. And besides, every single one of them is in debt!  Denise
————————————-

Though Denise’ last sentence made me laugh (and maybe you, as well), it’s the comment just before that really grabbed me: I have divorced myself from their opinions. Can you imagine what each of us could do with our lives if we stopped asking the lousy question, “Who will approve or disapprove of me?” and started asking The Question Behind the Question(QBQ): “What can I do today to stand strong on my values?” Now that would be personal accountability.

Question: Do you know what professional speakers do when they’re bored—I mean, really bored?

Fact: They listen to their own cassettes. And yes, I said the word “cassettes.”

I was hired to speak 250 miles from my home, and it was faster to drive than fly. My truck was in the shop, so I borrowed daughter Molly’s 1997 Crown Victoria, the one withouta CD player or iPod hookup. Expecting a several hour journey, I went out to our barn, climbed into a loft above the hay, and opened a plastic tub. Grabbing a cassette from a 1996 presentation at a firm called Black & Veatch in Kansas City, I drove out of Denver. I popped in the tape—and it was surreal. I thought, Hey, that was a cool thing to say, why did I stop using that? and Ouch! Did I really used to teach that?! It’s a pretty weird experience to listen to yourself a dozen years later, especially when it involves your vocation.

And when the cassette was done, I engaged in an odd habit of mine: I graded it. I grade movies, books, restaurant meals—and my presentations. I thought, Not bad. I’ll give it a B. But suddenly, I experienced a sour memory, one that filled me with embarrassment, and decided to give it a D-. Why did I grade it down? Because I now clearly recalled when that long ago session ended, I had rushed over to the client and asked, “Did they like me???”

 A speaker asking “Did they like me?” is a lot like:

  • A politician pandering for votes with government give-aways.
  • Salespeople not calling on new clients for fear of rejection.
  • Parents letting their children run amuck, afraid to let them know that mom and dad are actually in charge.
  • A manager failing to confront a staff member’s negative behavior and poor performance.
  • And, what happens in meetings inside our organizations every day ….

As the four hour planning session winds down, the boss asks the team, “So, do we all agree with this new plan?” Heads nod, thumbs go up, and polite smiles abound. But not three minutes later, at the Water-Cooler Huddle, colleagues murmur, “Wow, that was a dumb idea.” “Where does he come up with these schemes?” and “Doesn’t she know it’ll never work?!” And even worse is when we blame others for our whispered water-cooler whining with, “Well, our culture doesn’t allow people to speak up” and “My boss really doesn’t want input from me.”

The truth is, standing on my values and being willing to take emotional risks are always personal decisions—and I am fully accountable for every single one I make. It’s never about them, it’s always about me. Me choosing to practice personal accountability by aligning my actions with my beliefs. And, like you, I’m working on doing that in my life.

I turn 50 this month and I am almost grown up. I say “almost” because on some days I still wear a millstone around my neck called The Opinions of Others—and the views of people around me can truly be the ties that bind. But I do know this: The day, the very day, I break these chains, I will be a better person. And on that day, I will give John Miller an A—and it will have been well earned.

John G. Miller
Author of QBQ! and Flipping the Switch

With Kristin Lindeen
QBQ! speaker/workshop facilitator

Please enjoy two QBQ!® interviews:

The Dave Ramsey TV Show QBQ! interview:

http://qbq.com/media/ramsey_video.mov?PHPSESSID=fe25f13817e3d835159a2f12f0271e26

CBS-4 QBQ! interview:

http://www.cbs4denver.com/video/?id=30433@kcnc.dayport.com

What you’ll find at www.QBQ.com ….

  • Meet The QBQ! Team:  John G. Miller, David Levin (co-author), Kristin Lindeen, and Kevin Brown. Committed people wanting to help your organization make personal accountability a core value today!
  • Download the QBQ! “Panic Button” directly to your desktop to help you through your day.
  • Comprehensive QBQ! training program for your organization.
  • “QBQ! Communication” keynotes and workshops are available, conducted by David Levin (co-author of QBQ! and Flipping the Switch).
  • “Buy a Box” program for QBQ! and Flipping the Switch books. To meet your organization’s needs, we offer a wide range of carton quantities at excellent pricing.
  • John’s complete QBQ! keynote presentation is available for listening and/or download.
  • To receive QBQ! QuickNotes, sign up at our site today.

How to reach us:

QBQ, Inc.
Helping Organizations Make Personal Accountability a Core Value
11368 Nucla Street, Denver, CO 80022
303-286-9900, Fax: 303-286-9911
Email: info@QBQ.com

QBQ! QuickNotes ™ may be forwarded by email or printed in their entirety for personal and group use. © QBQ, Inc. 2008.

All rights reserved. QBQ, QBQ!, and The Question Behind the Question are trademarks of QBQ, Inc.
 

Top Story: Keller Williams Offices Shine on Industry Surveys

RISMedia Power Broker Report and Survey

Every year, RISMedia and REAL Trends release two of the real estate’s ris mediamost comprehensive surveys: the RISMedia Power Broker Report and the REAL Trends 500. Both surveys rank the largest residential real estate brokerages in the U.S. based on both transaction sides and sales-dollar volume, and these reports are frequently used as referral tools and are referenced by real trendsthousands. This year, Keller Williams stormed onto the lists with a very strong showing.

KW offices dominated the Power Broker Report – with more offices listed in their top 700 list than any other franchise brand.  The survey also named Keller Williams Realty as the industry leader in terms of number of agent teams.  And, 102 KW offices were listed in the Companies to Watch section – making up 55% of the total list!

As for the Real Trends 500, which lists the top 500 brokerages in the nation, Keller Williams Realty had the second highest amount of offices listed both transaction sides and sales volume, among the top franchise brands.

Even further proof that it’s always a great day at Keller Williams!

To find out more about these lists, visit RISMedia’s Website or REAL Trends’ site.

 See you at the TOP!

Renee Ferrera, Team Leader

May

12

This past weekend I was privileged to share in Red capthe ceremonial celebrations of a couple of collegiate graduations;  one unpretentious and the other more of a true European tradition. Both revered as a milestone  where a life-stage concludes yet a new life-chapter “commences”.  Listening to the two different addresses the life meaning was relevant, the message often embodied from a Keller Williams Realty associate partner.   For me a déjà vu, an AHA.

Move forward with passion, energy, and more importantly-goals.  Love what you do and the fruits will follow.  Define who you are, and make a difference.  College purpose was not to lecture to be technical, understand the “science”, or to be literary but to “launch your learning journey” through real life assignments in other words to provide a foundation for learning to be learning based—“Knowledge grows into wisdom” accomplished through experience.   Also delivered were four key ideals that could define character, display strength and allow perseverance which could ultimately lead to achievement.

Number #1:  To be RESPECTFUL of others.  Learn to work as a team.  (How many times have you heard that through your professional careers?) #2 COMMIT to being the best you can be.  Apply yourself.  Pledge to doing it better; #3.  Be a life long LEARNER and #4 the more you GIVE the more you receive. Learn to serve.  There is a particular similarity between the message to a collage of academic degree candidates, and the address delivered to masterminded real estate professionals of Keller Williams Realty.  Mastery of professionals who instill PASSION in all that they do; practice an on-going learning based mindset, and conveys a genuine care for those around.  We know these values as a culture and a belief system.

It is illustrated that through teamwork everyone achieves more, and success is a result of working through people.   Commitment in all things.  On the cover of a National Best Sellers book the Millionaire Real Estate Agent is “It’s not about the money it’s about being the BEST you can be”,  also my branded message as a Team Leader. 

Educators, professors, and leaders of a high-minded outlook share a proclamation throughout various life stages – Drive your own bus.  Deliver through passion and energy.   Adversity is a test of strength; the result of the choices presented may lead to consequence or effect constructive change. The outcome is designed by you.  Mindset is fundamental.  Success is 90% mindset.  Your mindset affects us all.  Everyday can be a transformation of momentum into lifelong accomplishments. 

Don’t be afraid of growing, be afraid of standing still.

Renee Ferrera, Team Leader

Keller Williams Realty, Westbank

mrenee@kw.com

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